Every year on November 11, Pocky fans around the world come together to celebrate Pocky Day — a playful, joy-filled holiday born in Japan and now embraced globally. While the date may be inspired by the stick-like look of “11/11,” the celebration has evolved into something much more meaningful. Today, Pocky Day isn’t just about enjoying a snack — it’s about connection, creativity, and shared culture.
Connection
Since its launch in 1966, Pocky has carried a simple but powerful concept: “Share happiness!” That message is at the heart of Pocky Day — friends exchanging different Pocky flavors, families bonding over Pocky as a sweet treat, and coworkers offering Pocky as a small gesture in a busy day. It’s a reminder that even something as simple as a snack can help create a genuine connection.
Creativity
Each year, fans bring fresh ideas to the celebration through recipes, artworks, playful challenges, and more. People turn Pocky into cake toppers, drink stirrers, edible decorations, or full-on desserts. Social feeds fill up with fan art and clever twists on the “11/11” motif. Whether you’re a foodie or a casual snacker, Pocky becomes a canvas for self-expression.
Shared Culture
Pocky has long been an icon in Japanese pop culture — appearing in anime, J-dramas, variety shows, and more. As Japanese media has grown globally, so has Pocky’s presence. The famous “Pocky game” has made its way into countless storylines, becoming a familiar symbol of youthful fun. On Pocky Day, that cultural presence goes into full bloom as fans around the world post photos, recreate iconic scenes, or host their own Pocky Day challenges.
Where can I get Pocky for Pocky Day?
In Store: Find Pocky at your location by visiting the Store Locator on our website Pocky.com (visit “FIND POCKY from the menu bar). Pocky tip: you may be able to see our Pocky Day décor and promotion at your nearest Asian retailers!
Online: Now you can enjoy Pocky anytime, anywhere by shopping at the Glico USA Online Store! The store offers a wide range of flavors, including exclusive seasonal varieties that are available at limited retailers. If you are a big Pocky fan, check out exclusive Pocky merchandise, such as Pocky T-shirts, sweatshirts, and caps also available online!
