Glico USA was honored to participate once again in the 2025 Sweets & Snacks Expo, held at the Indiana Convention Center in Indianapolis, IN from May 13 through 15. Following two years of successful exhibitions, our team was proud to return to this premier industry event to unveil our latest product developments and connect with partners, peers, and confectionery enthusiasts from around the world.
Introducing Pocky Peppermint – A U.S. Exclusive Flavor
The highlight of our booth this year was Pocky Peppermint, our first-ever U.S. exclusive Pocky flavor, which debuted during the 2024 holiday season. This seasonal limited Pocky combines a refreshing peppermint-flavored chocolate coating with our signature crisp biscuit stick, offering a holiday twist on the classic Pocky experience.
Our exhibition space was designed to fully reflect the energy and excitement surrounding this launch. Adorned in vibrant Pocky Red branding, the booth featured exciting displays and engaging touchpoints aimed at delivering an immersive experience for visitors.
An Engaging Booth Experience
In addition to showcasing our latest offerings, Glico USA curated a number of interactive elements to enhance attendee engagement, including:
- Pocky Peppermint Photo Opportunity – A fun, immersive backdrop perfect for snapping and sharing on social media
- Pocky and PRETZ Product Displays – A showcase shelf of fan-favorite Pocky and PRETZ where guests could learn about the Glico product line.
- Open Sampling Counter – An open tasting area where guests could experience Pocky Peppermint firsthand and revisit fan favorites from the Glico product line.
Moreover, attendees had the exciting opportunity to preview an upcoming U.S. exclusive Pocky flavor, currently in development and scheduled for release in 2026. While we’re keeping the flavor under wraps for now, the early feedback from those who sampled it was overwhelmingly positive—and we can’t wait to share more soon.
Stay Connected with Glico USA
Big things are coming in the next year—including new flavor drops and exciting campaigns. Make sure you don’t miss a single update:
- Subscribe to our newsletter at the Glico USA Online Store
- Follow us on Instagram: @glicousa for promotions and first peeks at what’s next!
About the Sweets & Snacks Expo
Hosted annually by the National Confectioners Association (NCA), the Sweets & Snacks Expo is the largest and most comprehensive confectionery and snack trade show in North America. The event serves as a vital platform for manufacturers, retailers, and industry stakeholders to explore new trends, forge partnerships, and discover product innovations.
The 2025 event was a resounding success, featuring over 1,000 exhibitors and welcoming more than 14,500 attendees from across the globe. Glico USA was pleased to be part of this dynamic gathering and looks forward to continued participation in future expos.
We extend our sincere thanks to all who visited our booth and supported our journey. We look forward to sharing more exciting developments in the months ahead!
