Irvine, California (May 26, 2023) – Glico USA, the parent company of the well-loved brand “Pocky,” made a return after three years, and successfully wrapped up its exhibit at the 2023 Sweets & Snacks Expo, North America’s largest and most comprehensive candy and snack tradeshow event. Held at the McCormick Place in Chicago, IL, from May 22 through 26, it brought in over 800 exhibitors and 16,000 attendees worldwide.
This year, not only flagship brand “Pocky” and its core flavors were featured, but also highlighted seasonal flavors including Mint, Coconut, and Double Rich Matcha. Baked biscuit stick brand “Pretz” was showcased for the first time at this expo. Generating much positive feedback from the attendees, promising opportunities are at hand for Glico products to reach more consumers who indulge on both sweet and savory snacks.
“We look forward to being back again for the 2024 Sweets & Snacks Expo, which will take place in Indianapolis, ID between May 13 – 16.” Sr. Brand & Product Manager, Marie Pumilia, shares.
About Sweets & Snacks Expo
The Sweets & Snacks Expo is the premier event for the confectionery and snack industries. Every year, the event brings reputable candy and snack retail professionals and company representatives to highlight the latest in candy and snack products. It is also the place to learn new product launches, business-building solutions, and merchandising innovations. This annual event is sponsored by the National Confectioners Association, which is the leading trade organization for the U.S. confectionery industry.