Can you believe we’re already halfway through 2026? It’s been a busy and exciting year for Glico USA, filled with new flavors, seasonal favorites, and plenty of opportunities to connect with our Glico and Pocky communities.
From welcoming a brand-new member to the Pocky family to celebrating with fans at events across the country, we’ve had so many sweet moments to look back on. And the best part? We’re only halfway through the year! Here’s a look at what we’ve been up to so far—and a little sneak peek at what’s still to come.
Welcome to the Pocky Fam: Pocky Peanut Butter!
One of the biggest highlights of 2026 was the launch of Pocky Peanut Butter in March!
As our first U.S.-exclusive, year-round Pocky flavor launch in a long time, Pocky Peanut Butter was a particularly special addition to the lineup. It brings together a creamy peanut butter coating and Pocky’s signature crunchy biscuit stick for a delicious balance of sweet and salty flavor.
We kicked off the launch with the debut of Pocky Peanut Butter at the Glico USA Online Store, where it received an incredible amount of attention and support from our Pocky fans. Seeing so many of you excited to welcome a new flavor to the Pocky family made this launch even more special.
If you haven’t tried it yet, now is the perfect time to discover your new year-round Pocky favorite!
Seasonal Favorites Returned
While we welcomed something new to the Pocky family, we also brought back some familiar favorites throughout the seasons.
Spring started with the return of two beloved matcha flavors:
- Pocky Double Rich Matcha – a rich and indulgent treat for matcha lovers
- Pocky Cherry Blossom Matcha – a delicate combination inspired by the beauty of spring in Japan
As temperatures warmed up, we welcomed the return of our refreshing summer lineup:
- Pocky Coconut – a tropical flavor that brings the taste and feeling of summer to every bite
- Pocky Mint – a cool and refreshing treat for warm summer days
- Pocky Salted Vanilla – a delicious balance of sweet and salty flavors
These limited-edition flavors give Pocky fans new ways to enjoy the changing seasons and make each season a little sweeter.
And if you’re already wondering what comes next, don’t worry—we’re not done yet! Our favorite Fall and Winter collections are coming back later this year.
Celebrating Share Happiness Together
At Glico, we believe snacks are even better when they’re shared. This year, we’ve had some wonderful opportunities to connect with our fans in person and share the happiness of Pocky.
In May, Glico USA participated in the 2026 Sweets & Snacks Expo in Las Vegas, one of the biggest events in the confectionery and snack industry. We were excited to showcase Pocky Peanut Butter and introduce the new flavor to industry partners and visitors at the show.
We also headed to New York City for the Japan Parade 2026 in May. It was an amazing opportunity to meet Pocky fans, celebrate Japanese culture, and share some of our most popular Pocky flavors with the community. Seeing the excitement from everyone who stopped by reminded us once again of how snacks can bring people together.
Looking Ahead to the Second Half of 2026
If you thought the first half of the year was exciting, just wait until you see what’s coming next!
We have even more Pocky surprises planned for the second half of 2026, including:
🍂 A brand-new Pocky Fall flavor coming in September
✨ Another year-round Pocky flavor launching later this year
And, of course, you can look forward to the return of some of your favorite seasonal Pocky flavors as we head into fall and winter.
We can’t wait to share what we’ve been working on with you!
Thank You for Being Part of Our Journey
From trying Pocky Peanut Butter for the first time to welcoming back your seasonal favorites, visiting us at events, or simply sharing a box of Pocky with someone you love, thank you for being part of our 2026 journey so far.
We’re incredibly grateful for your continued support and enthusiasm for Glico and Pocky. There’s still so much more to come this year, and we’re excited to share every sweet moment with you.
Stay tuned—and get ready for an even sweeter second half of 2026!
