About

Share happiness!

Pocky is about sharing happiness with friends, family, coworkers – anyone, anytime, anywhere! Just open a box, pass it around, and watch the smiles and happiness spread.

With plenty of sticks in each box, Pocky is the perfect snack for bringing people closer together and livening the mood. Or simply relax on the couch and share Pocky with that special someone.

Great to have around the house. With the no mess handle of the Pocky stick, your kids won’t have chocolate all over their hands.

And for the same reason, Pocky is also great for parties. Open a box of Pocky and present them in a glass, we’ll leave which flavor up to you.

Bring some Pocky to school or work and you’ll have a delicious snack to keep you going throughout the day.

And if you haven’t already thought of this one, Pocky goes great with ice cream and other desserts.

Irresistible Taste

The perfect balance of high quality, creamy chocolate and the crunch of a biscuit stick. That’s what gives Pocky its irresistible taste.

Combined with biscuit sticks that keeps chocolate off your hands, you have the ultimate in snacking heaven.

Iconic Packaging

The red box that holds happiness inside…

Simple, functional, and memorable, the iconic red Pocky box has brought smiles to faces all around the globe.

As the perfect anytime anywhere snack, its stylish packaging is made for taking with you on the go, conveniently nestled in your pocket, in your bag, or simply in your hand.

Authentic Japanese Brand

You don’t have to travel all the way to Japan to experience a bit of Japanese culture and history.
We bring it to you!

Pocky has been a part of Japanese life since 1966 and has been enjoyed by generations of families.

A common sentiment amongst Pocky fans is that it brings a sense of nostalgia, inviting fond memories of times spent with friends and family while sharing a box of Pocky.

Now, you too can enjoy this Japanese snack and create some Pocky memories of your own right here at home in the US.

Pocky History

In 1922, Japanese company Ezaki Glico Co., Ltd. launched Glico Caramel in a distinctive red box. 44 years later, Glico released a new product into their family of fine foods, a chocolate covered biscuit stick, Pocky. Inspired by the Japanese onomatopoeia for the snapping sound made while eating these chocolate covered sticks, they named their new product “Pocky”. Hence, Pocky was born.

In the beginning, these sticks were each hand dipped in chocolate, leaving one end of the stick, the handle, bare. This unique handle design served as a practical function during the hand dipping process and became a useful benefit while eating Pocky, allowing for multi-tasking without getting chocolate on your hands.

As demand increased, the manual dipping process was replaced with more efficient solutions, but the signature handle design remained. The packaging has also evolved over the years while hanging on to its compact, easy to carry feature, which makes it perfect as an on the go snack. And while the original chocolate flavor has been enjoyed by so many, new flavor varieties have been introduced including Pocky Strawberry and Pocky Cookies & Cream.

Over the years, Pocky has become a favorite amongst everyone. With plenty of sticks in each package, Pocky lends itself to sharing anytime, anywhere, and with anyone. Popular for parties, office breaks, study breaks, and great as a garnish for ice cream or as cake decorations, Pocky has been enjoyed by generation after generation since its inception in 1966 nearly half a century ago.

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