Glico USA proudly returned to the 2026 Sweets & Snacks Expo, one of the confectionery and snack industry’s premier annual events, to showcase exciting product innovations, connect with industry partners, and celebrate the future of snacking.
Held in Las Vegas, the expo brought together brands, retailers, and snack enthusiasts from around the world—and this year, Glico USA was excited to spotlight one of its newest flavor launches: Pocky Peanut Butter.
Introducing Pocky Peanut Butter
One of the biggest highlights at the Glico booth was the debut of Pocky Peanut Butter, the newest addition to the Pocky lineup. Combining a creamy peanut butter coating with Pocky’s signature crunchy biscuit stick, this new flavor delivers the perfect balance of sweet and salty in every bite.
Visitors at the expo had the opportunity to experience the finalized product firsthand and see how Glico continues to blend Japanese snacking culture with flavors that resonate with U.S. consumers.
A Celebration of Innovation and Connection
In addition to showcasing new products, the Sweets & Snacks Expo provided an opportunity for Glico USA to connect with retailers, distributors, media partners, and fellow snack brands. Throughout the event, attendees were able to explore Glico’s growing lineup of products and learn more about the company’s commitment to creating fun, shareable, and memorable snacking experiences.
Throughout the show, Glico highlighted its continued focus on:
- Product and flavor innovation
- Consumer-inspired development
- Expanding seasonal and core offerings
- Creating snacks that bring people together
Looking Ahead
As Glico USA continues to grow in the U.S. market, events like the Sweets & Snacks Expo remain an important opportunity to share our passion for snacks and introduce new ways for consumers to enjoy our products.
The launch of Pocky Peanut Butter represents another exciting step in bringing bold, approachable flavors to fans across the country—and we’re just getting started. We are excited to introduce even more new flavors this year.
We’d like to thank everyone who visited the Glico USA booth during the expo and helped make this year’s event such a memorable experience. We look forward to sharing more exciting launches and sweet moments in the months ahead.
Stay Connected with Glico USA
More big things are coming this year—including new flavor drops and exciting campaigns. Don’t miss a single update:
- Subscribe to our newsletter at the Glico USA Online Store
- Follow us on Instagram: @glicousa for promotions and first looks at what’s next
About the Sweets & Snacks Expo
Hosted annually by the National Confectioners Association (NCA), the Sweets & Snacks Expo is the largest and most comprehensive confectionery and snack trade show in North America. The event serves as a key platform for manufacturers, retailers, and industry stakeholders to explore emerging trends, build partnerships, and discover product innovations.
The 2026 event was a resounding success, featuring over 1,000 exhibitors and welcoming more than 17,500 attendees from across the globe. Glico USA was proud to be part of this dynamic gathering and looks forward to continued participation in future events.
We extend our sincere thanks to everyone who visited our booth and supported our journey. We look forward to sharing more exciting developments in the months ahead.
